Sydney
+61 438002495 contact@tapit.com.au 6/27 Sydney Road Manly, NSW, 2095, Australia
Australia

Contact

Sydney

+61 438002495
contact@tapit.com.au
6/27 Sydney Road
Manly, NSW, 2095, Australia
Australia

Retail

Nestle Contactless Recipes

Nestle

Task

As part of their shopper marketing strategy, Nestle wanted to explore innovative new ways of helping shoppers source recipe inspiration in-store via their smartphones which would add value to their shopping experience and drive preference for Nestle products.  

Solution

Aligning with their existing shopper marketing program, Nestle deployed Tapit on their shelf marketing assets across 480 Woolworths stores throughout Australia.
 
By enabling existing Nestle shopper marketing materials with Tapit, Nestle provided a simple, fast and fun way for shoppers within Woolworths stores to access inspiring recipes at shelf with a simple tap or scan of their smartphone. 
 
Via the Tapit platform, Nestle could centrally control, manage and analyse every Tapit enabled asset across all 480 Woolworths stores. For the first time Nestle could understand how shoppers were interacting with the brand at shelf helping them craft better and more engaging shopper programs for the future.
 
This is a great example of how brands can activate their shopper marketing materials with Tapit, providing shoppers with a simple, fast and convenient way to source rich content & information on their smartphone in-store.