Sydney
+61 438002495 contact@tapit.com.au 6/27 Sydney Road Manly, NSW, 2095, Australia
Australia

Contact

Sydney

+61 438002495
contact@tapit.com.au
6/27 Sydney Road
Manly, NSW, 2095, Australia
Australia

Outdoor

Google Movies

Google USA

Task

Google USA wanted to promote to consumers their new movies service featured within Google Play. Offering the latest movies and user functionality, the Google Movies service can be consumed across any device including TV, Laptop, Smartphone or Tablet. 

Solution

For the first time ever, Google USA leveraged contactless technology to help educate people about the amazing features of the Google Movies service.

Google USA embedded Tapit technology on their entire outdoor media portfolio across 4 states (New York, San Francisco, Chicago & LA) including bus shelters, phone kiosks and trains which allowed people to interact with the Google Movies campaign by tapping their smartphone and instantly being delivered rich Google Movies content.
 
By utilising Tapit across their entire outdoor campaign, Google USA could easily deliver a rich and fun experience to consumers directly from any of their outdoor assets with a simple tap of their smartphone. 
 
This type of deployment highlights how megabrands such as Google USA are taking advantage of Tapit contactless technology that facilitates consumer engagement in a way that is simple, fast and convenient generating a new layer of analytics & understanding of how people are interacting with brands in the physical world.