Sydney
+61 438002495 contact@tapit.com.au 6/27 Sydney Road Manly, NSW, 2095, Australia
Australia

Contact

Sydney

+61 438002495
contact@tapit.com.au
6/27 Sydney Road
Manly, NSW, 2095, Australia
Australia

Outdoor

My Maccas Mobile Ordering App

McDonalds

Task

To help promote the launch of the new McDonalds Mobile Ordering App, McDonalds wanted to drive customer downloads of the Ordering App from their paid outdoor media assets in select locations within Australia.

Solution

Using Tapit, McDonalds transformed their paid outdoor media assets from static objects into dynamic content delivery points that allowed people to easily tap or scan to get the McDonalds Mobile Ordering App straight onto their smartphone. 

Leveraging the Tapit platform, McDonalds can monitor and analyse which asset locations are driving the most downloads of their app as well as user based data such as asset type, time of day, handset model, operating system & more.

This is another great example of how big brands are leveraging Tapit to mesh a mobile and outdoor experience together seamlessly, adding a deeper layer of engagement to their Outdoor media beyond traditional "opportunity to see" tactics.