The purchase process for consumer electronics products such as laptops can be overwhelming. As most consumer electronics products have a range of amazing features that most people find difficult to understand or differentiate, just looking at laptops in-store can give you a headache!
Samsung wanted to use Tapit as a way for people to easily access product rich information when they need it most; Looking at the product in-store.
Samsung used Tapit to NFC enable their retail marketing materials that were positioned on new Samsung laptops at over 400 retail locations across Australia.
Using the Tapit platform, Samsung can easily deliver product rich information to shoppers so they understand the benefits of new Samsung features, allowing shoppers to discover & learn at their own lesiure without needing to engage retailer staff.
For the first time, using the Tapit plaform, Samsung can now monitor and report how shoppers are interacting with their retail marketing materials giving them a completely new view of shopper behaviour.