We are thrilled to let you know that Geronimo has acquired Tapit. Read about it here http://www.geronimo.co/thought-leadership .
Because of Apple unlocking NFC, the potential addressable market of NFC devices for marketing purposes in Australia just increased dramatically. Iphone has a 46.4% market share according to Kantar and all Iphone 7 and 8 devices will support NFC marketing. Exciting times ahead.
Once Apple gets involved in a technology it changes the whole landscape and NFC marketing wont be any different. Upon release in September this year, there will be a raft of NFC apps to power NFC marketing or you can make NFC reading part of your own app if you have one.
If you would like to find out more about the unleashing of NFC by Apple and what it means for IoT and making your physical touch-points, product, retail, OOH Media, experiential interactive please contact us at firstname.lastname@example.org.